Set up my shop

A few settings are enough to launch your shop on solid foundations.

Key takeaways

• Choose your payment method: Stripe (online) and/or in person

• Define your VAT and your terms of sale (pre-written, editable)

• Set your default prices (photo, video) and your shipping costs

• These settings apply to all your galleries, editable on a case-by-case basis

• The online shop is available with the PRO and Ultra subscriptions.

Payment method

• Online (Stripe): your clients pay by card; you are redirected to Stripe to connect your account. A 3% commission is applied and covers the Stripe payment fees.

• In person: you handle the payment yourself (cash, check, transfer). You write payment instructions displayed to the client, and you then mark the order as paid.

VAT and terms of sale

Indicate whether you are subject to VAT:

• No: no tax will be applied to your sales (sole trader, micro-business)

• Yes: VAT will be calculated on your products (default rate: 20%, editable afterwards in the settings)

Pre-written terms of sale provided by Pelli are offered to you. They cover standard cases: orders, digital and physical delivery, right of withdrawal, personal data, disputes. You can edit them freely.

Your information

Your first name, last name, address, and country. Your country determines the currency that will be used for your sales (EUR, CHF, GBP, USD, CAD, etc.).

What do you want to sell?

Two options are presented to you:

• Digital photos: your clients buy and download your photos online from your galleries

• Physical products: your clients order prints, albums, or other supports

You will be able to offer both at the same time.

After activation: your shop settings

Once the shop is activated, you'll find your settings in Settings > Shop.

Default settings

• Default unit price of the digital photo (excl. tax)

• Default unit price of the digital video (excl. tax)

• Number of digital photos offered per order

• Digital delivery method: automatic (the client receives a download link immediately after payment) or manual (you trigger the sending yourself)

• Configuration of the default photo packs (can be enabled/disabled, with name, number of photos, and price per pack)

These values apply to all your galleries by default. You can customize them gallery by gallery from each gallery's settings.

Create a product

Go to Shop > Products and click on Add a product. Fill in:

• Type: physical or digital

• Title (e.g. "30x40 print on matte paper")

• Published: enable to make the product visible immediately, or disable to leave it as a draft

• Description: detail the product (materials, dimensions, lead times…)

• Price (excl. tax, in your currency)

• Product image: upload a photo to illustrate the product

• For digital products only: choose the delivery method — instant (automatic sending after payment) or after processing (you send it manually)

Manage your products

The Shop > Products page displays all your products in a grid with the image, the title, the price, and the status of each product.

You can search for a product by name via the search bar.

By clicking on a product, you access its page to:

• Edit the title, the description, the price, the image, or the type

• Change the visibility (published / draft)

• Delete the product (with confirmation)

There is no limit on the number of products.

Enable the shop on a gallery

For your clients to be able to buy, you then need to enable the shop on each relevant gallery. From the gallery settings, enable the shop option and choose the type of sale:

• Digital photos only

• Physical products only

• Both

Each gallery can have its own prices, packs, and digital delivery settings, or use your default values.

Going further