Create an email or SMS campaign

Discover how to easily create an email or SMS campaign in just a few clicks!

Manage your campaigns directly from your dashboard, in My clients > Campaigns.

Key points

• Two formats: email (block editor) or SMS

• Target all your clients, the clients of a gallery, or a manual selection

• SMS use SMS credits

• After sending, track the statistics (sends, opens, clicks…)

Email campaigns

You compose your email with a block editor : add text, headings, images, buttons, separators, or even a gallery preview with a call-to-action button. Your logo, your color, and your signature are integrated automatically. Free sends for email campaigns.

You can personalize the content with the client's name ({clientName}) and your name ({photographerName}) — each recipient will receive a tailored email.

SMS campaigns

You write a text message, with the same personalization options. You can choose the name displayed as the sender (default: "Pelli").

SMS work with a prepaid credit system. You buy a pack, and each SMS sent uses a credit. If a send fails, the credit is automatically refunded to you.

Buying and topping up SMS credits

Your credit balance is visible at any time from the Billing > SMS Credits page of your photographer dashboard. It is also from this page that you can buy credit packs. There you find the packs available according to your plan, as well as the complete history of your transactions (purchases, usage, refunds).

If you start a send and your balance is insufficient, don't worry: a window opens automatically with your available packs. The system calculates how many credits you are missing and pre-selects the most suitable pack. You can buy directly without leaving your campaign.

Payment is made via Stripe and the credits are added instantly to your balance after purchase.

Selecting recipients

Three options are available to select your recipients:

• All your clients — your entire base (CRM clients + gallery clients)

• The clients of a gallery — only those associated with a specific gallery

• Manual selection — you tick the clients one by one

Before sending, a preview shows you how many recipients are eligible (those who have an email for email campaigns, those who have a number for SMS).

Tracking results

Each campaign has its own tracking table:

• Emails : number of sends, deliveries, opens, clicks, bounces

• SMS : number of sends, deliveries, failures

You can also check the status of each recipient individually and retry the send to those that failed.

Other possible actions: duplicate a campaign to reuse it, or delete it.

Frequently asked questions

Can I schedule a send for a future date? No: sending is immediate. You prepare a draft, then you send when you're ready.

Can I edit a campaign that has already been sent? No, only drafts can be edited.

Does the SMS cost anything? Yes, it uses SMS credits.

Can I include a gallery in the email? Yes, via the gallery preview block.

Going further